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2021
Over the years, Magic EdTech has pioneered in the EdTech sector. Magic boasts a deep expertise, offering a unique mix of content, technology, and education. Rebranding Magic embraces the universe of digital learning. The visual system was derived from circular forms made up of ‘digital particles’. It creates a space that encapsulates the magical experience of technology.
We intended to create credible user journeys aided by seamless navigation, improved findability, and increased lead conversion for Magic EdTech. We employed the core brand assets, high contrast typography, new-age colors, and interactive methods to engage users and help them navigate the site with ease. The UI system design has customized modules that are interchangeable: this defines the visual structure and gives the website its strong character.
With the intention of expanding its business from the K-12 market to becoming a domain expert in higher education and business sectors, the brand adopts an inclusive approach with its core message: "Digital learning for everyone." The brand's website strategy, visual motifs, color palette, and typography work cohesively to create a characteristic space for Magic EdTech.
